Make Your Association More Valuable and Grow Non-Membership Dues RevenuE
The Benefits
The Benefits to Your Members:
1. Cost Savings & Discounts
- Bulk purchasing power allows members to access group discounts on financial and insurance products and services.
2. Increased Financial Security
- Access to group insurance plans (health, life, disability) that may be more affordable than individual plans.
- Retirement and investment programs to help members plan for the future.
3. Return on Investment (ROI)
- The membership fee should be justified by the financial benefits received.
- If members can save or earn more through their membership than they pay in dues, the association provides clear financial value.
The Benefits to Your Association
1. Increased Membership Attraction & Retention
- Financial incentives make membership more appealing, leading to higher recruitment rates.
- Members are more likely to stay when they see tangible financial benefits, improving retention.
- A strong value proposition helps differentiate the association from competitors.
2. Strengthened Member Engagement & Loyalty
- Members who benefit financially are more likely to participate in association activities.
- Increased engagement fosters a stronger sense of community and belonging.
- Satisfied members are more likely to promote the association through word-of-mouth.
3. Enhanced Non-Member Dues Revenue & Financial Stability
- More members mean higher dues revenue, sponsorships, and partnership opportunities.
- Corporate partners may be more willing to sponsor financial benefits programs, strengthening the association’s funding sources.
4. Competitive Advantage in the Industry
- Offering exclusive financial benefits positions the association as a valuable industry resource.
- Associations that provide financial security become essential to members’ professional and personal well-being.
- Strong financial perks can give the association a leadership role in its field.
5. Creates Stronger Partnerships & Sponsorship Opportunities
- Companies are more likely to collaborate with associations that provide a financially beneficial audience.
- Partnerships with financial service providers can enhance benefits without significant costs to the association.
- Corporate sponsors may offer tailored financial programs in exchange for visibility.
6. Boosts the Association’s Reputation
- Being known for offering real, measurable financial benefits enhances credibility.
- A strong financial program positions the association as a thought leader and industry advocate.
- Positive member experiences lead to strong testimonials and brand loyalty.
How It Works
Initial Discovery Conversation
A preliminary discussion between stakeholders to explore an idea, project, or opportunity. The goal is to gather insights, identify needs, and determine feasibility before moving forward.
Membership Survey
A questionnaire designed to gather feedback from members of an organization, club, or community. It helps understand their needs, preferences, satisfaction levels, and areas for improvement.
The Proposal
A document or presentation that outlines a plan, idea, or project to seek approval, support, or funding. It explains what the proposal is about, why it matters, and how it will be executed. This will include multiple phases depending on the complexity of the solutions being offered.
Marketing and Promotion
Creating the plan to creating awareness, attracting interest, and encouraging engagement with your benefits offerings.
Ongoing Refinement
Involves continuously improving a product, service, or project based on feedback, data, and experience. We typically recommend meeting at least once a year for refinement.